RESTAURANT GOOGLEADS SUCCESS

Boosting Bookings with Google Ads

%

Return on Ad Spend

Table Bookings From Non-Branded Keywords

Revenue Generated (£)

Overview

A little Background

Situated in the North West of England, this popular restaurant has been a local favourite for years, known for its delightful cuisine and vibrant atmosphere. Despite its well-deserved reputation, the restaurant was not achieving its full potential with online bookings, particularly through Google Ads. With competition heating up in the area, the restaurant needed a targeted digital marketing strategy to attract more customers and increase bookings.

Before we stepped in, their Google Ads campaigns were not delivering the desired results. The campaigns were lacking in precision and focus, and the restaurant was missing out on opportunities to capture local traffic through high-intent, non-branded keywords. In other words, there was a significant gap in tapping into potential customers who were not directly searching for the restaurant by name but were looking for dining options in the area.

Objectives for the project

Increase table bookings through a targeted Google Ads campaign
Achieve a high ROAS (Return on Ad Spend) while reducing CPA (Cost per Acquisition)
Attract new customers using generic search terms without affecting the revenue from people already searching for the restaurant by name.
Enhance online visibility and engagement with potential customers through Google Ads

Key Results:

859% ROAS: For every £1 spent, £8.59 was generated in revenue.
233 table bookings from non-branded keywords, indicating substantial new customer acquisition.
£23,300 in accountable revenue generated from a modest spend of £1,920.

How did we do this?

Crafting Tailored Campaigns

We started with a deep dive into the restaurant’s existing Google Ads campaigns, identifying where they were underperforming. By analysing their target audience and keyword performance, we crafted tailored campaigns focusing on high-intent, non-branded keywords that potential diners were searching for, such as “restaurants near me” and “best pub in [town name]”. This strategy ensured we captured new audiences who were not previously aware of the restaurant, driving incremental bookings and revenue.

Crafting Compelling Messages

Our expert copywriters developed engaging and persuasive ad copy that resonated with the target audience. By reflecting the restaurant’s unique voice and highlighting its strengths, we created compelling messages that enticed users to click through to the website. Through continuous A/B testing, we refined the ad copy to improve click-through rates and conversions.

Optimising for Success

Continuous optimisation was essential to the campaign’s success. By regularly analysing the data, we identified trends and made adjustments to improve ad performance. This included tweaking keywords, adjusting bids, and refining ad copy based on user behaviour. These strategic optimisations helped us stay ahead of the competition and achieve impressive results.

Precision Tracking

Accurate tracking is key to understanding campaign success. We meticulously set up conversion tracking to monitor all aspects of the campaign, from ad clicks to table bookings. This data-driven approach enabled us to make informed decisions and optimisations, ensuring that we were maximising every pound spent on Google Ads.

Landing Page Development

To complement the ads, we crafted effective landing pages that provided a seamless user experience. Each landing page was designed to align with the ad’s messaging, ensuring consistency and relevance. With clear calls to action and a user-friendly layout, these pages were optimised to convert visitors into bookings, maximising the return on investment.

Through a carefully crafted and well-executed Google Ads strategy, we significantly boosted the restaurant’s online presence, leading to a substantial increase in bookings and revenue. By focusing on non-branded keywords, we attracted new customers without cannibalising existing revenue, resulting in a remarkable ROAS of 859%. The success of this campaign highlights the power of targeted digital marketing and precise optimisation in driving growth and profitability.

Are you ready to elevate your Google Ads performance? Let us help you achieve similar success! Get in touch today.

More Case Study

Local SEO — Omnichannel Strategy

Discover how a renowned South Manchester restaurant achieved a 20% boost in local SEO rankings through our comprehensive local SEO strategy.

Learn More ➝

Local SEO — Omnichannel Strategy

Discover how we boosted their Share of Local Voice from 8.64 to 100, enhancing online visibility and driving business growth. Learn our strategies for optimizing Google My Business, local citations, and customer reviews. Get in touch to transform your online presence!

Learn More ➝

SEE ALL PROJECTS

GOOGLE ADS.
RESTAURANTS.
SEO.

ReVENUE INCREASE.
RETURN ON AD SPEND.
PROFIT.