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Digital Excellence and Sales Growth

Driving Revenue:Google Analytics Fuelling Business Growth

Leveraging Google Tag Manager and Google Analytics Improves App Engagement Insights, Leading to Data-Driven Development and Increased Revenue


Our Approach
for your Business

Data Deep Dive

In this crucial audit phase, we meticulously examine your tracking setup, identifying gaps and refining components for optimal performance. Beyond a mere review, our process illuminates opportunities, crafting a strategic roadmap that precisely amplifies your business impact. This transformative guide ensures your digital presence becomes a powerful catalyst for growth.

Opportunity Mapping

Elevate your business with actionable insights derived from our data deep dive. We transform raw data into strategic actions, driving conversions and amplifying revenue. Our focus is on turning every analytical discovery into tangible results that propel your business forward with precision and impact.

Conversion Blueprint

We harness the power of Opportunity Mapping to meticulously craft our Actionable Conversion Blueprint. Through a comprehensive analysis of your data landscape, we identify untapped opportunities. These insights form the foundation of our blueprint, guiding us to strategically align actions with specific conversion goals. It’s a precision-driven process, ensuring every step is purposeful and directly contributes to the success outlined in your conversion strategy.

Embark on a transformative journey as we Data Deep Dive, unveil opportunities through strategic Opportunity Mapping, and craft a precision-driven Conversion Blueprint for unparalleled business growth and impact.

Conversion Blueprint. 
Data Deep Dive. 
Conversion Blueprint.

Opportunity Mapping. 
Opportunity Mapping.


Our Google Analytics & Google Tag Manager Expertise

Let’s see how we let you win the digital landscape and leave a lasting impression among your prospects with our best local SEO services!

Marketing Attribution

Empower your business with our advanced analytics solutions, offering profound insights into the complete customer journey. Our digital marketing attribution service employs cutting-edge models, integrating seamlessly with Google Analytics updates and major platforms like Google, Facebook, and Salesforce. Make the switch today to unravel intricate user journeys and pinpoint the value of keywords, campaigns, and touchpoints.

Reports & Dashboards

Craft tailored dashboards and reporting solutions for your business, effortlessly sharing interactive, real-time reports. Save time and enhance collaboration. Easily demonstrate how your marketing campaigns positively impact the company’s top and bottom line.

Google Tag Manager

Revolutionise your digital landscape with our advanced proficiency in Google Tag Manager. Our expert team ensures a seamless integration, streamlining the intricate process of data collection. By deploying tags with precision, we unlock a world of actionable insights. This expertise empowers your business to navigate the complex digital ecosystem with efficiency, allowing you to make informed decisions that drive success.

Data Analysis

After implementing a strong tracking system, Illume offers continuous consultancy services to optimize data utilisation. By identifying trends and patterns, we deliver ongoing, actionable insights, enhancing website performance and refining marketing strategies.

Google Analytics & Google Tag Manager Training

Unlock the power of Google Analytics and Google Tag Manager with our on-site training courses. Rather than keeping this valuable knowledge to ourselves, we empower your team to make informed, data-driven decisions. Our tailored training sessions ensure that your employees not only understand the intricacies of these tools but also gain practical skills to leverage the full potential of data analytics for enhanced decision-making and business growth.

Tracking Our Digital Impact

(Last Updated June 2024)


Emails Sent


Paid Social impressions

Case study

Featured Work

A mobile phone displaying the Parogon Restaurant Group website

Multi-channel campaign launching gift cards to boost revenue for Parogon Group

A close-up of a spreadsheet on a computer screen

Developed visually stunning websites for Honeycomb Houses and helped bring more bookings. 

A webpage advertising Atreemo, a hospitality CRM system by Acteol

Optimised and improved staff retention and worker satisfaction for Honeycomb Houses. 

A person sitting at a desk wearing a long-sleeved shirt and blue jeans.

Assisted Brakspear Brewery in improving customer relationships and sales through streamlined customer data. 

The phone has a black case and a tap app open on the screen

Collaborated with Young’s On Tap App and generated more revenues for their pubs in January. 

Data Deep Dive Opportunity Mapping 
Conversion Blueprint 

Data Deep Dive 
Conversion Blueprint 
Digital Reality 

Data Deep Dive Opportunity Mapping 
Conversion Blueprint 

Working with Illume Digital has been fantastic. They truly understood the intricacies of our business and were able to prioritise revenue-generating campaigns that supported the wider strategic and commercial objectives of the business.

Madeleine Smith,

Head of Marketing at Grosvenor Pubs & Inns.

Their extensive expertise in digital marketing has been a key factor in our business's rapid growth. At Cabco Taxi, we highly recommend Illume for their outstanding skills and strategic insights in digital marketing

Sunny Hussain,

Director at Cabco


Our Other Services

Google Ads
  • Drive Website Visits
  • Get More Phone Calls
  • Increase Website Leads & Sales
  • Measure Your Success
Loyalty Management & Engagement
  • Customer-Centric Mindset
  • Collaboration
  • Data Analysis
  • Strategy Development
App Development & Engagement
  • Strategic Analysis
  • UX/UI Design
  • Digital Marketing Integration
  • Data Analytics
Paid & Organic Social Media
  • Organic Social Media
  • Meta Advertising
  • Twitter Advertising
  • Tiktok Advertising
Multi-Channel/Omnichannel Strategy
  • Strategic Planning
  • Content Development
  • Cross-Channel Integration
  • Performance Monitoring
SEO – Local Pack & SERPs
  • Technical Seo
  • Local Seo
  • Seo Content
  • Seo Training
Website Design & CRO
  • Website Design
  • Website Analysis
  • CRO Integration
  • Data-Driven Revenue Optimisation
CRM Strategy & Automation
  • Customisable CRM System
  • Data-driven Crm Strategy
  • Segmented & Personalised
  • Analysis & Insight

Let’s Dive In

Let's Discuss Your Problems and Our Solutions

Let's catch up and discuss what you're dealing with. It's a no-obligation, no-strings-attached conversation to explore opportunities together.

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Reading: Davidson House, Reading RG1 3EU

Newbury: 4 Willowmead Cl, Newbury RG14 6RW


Latest Updates on Blog

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July 17, 2024

Boost Your Restaurant’s Visibility: 9 Tips for Optimising Your Google My Business Profile

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Business, Marketing
July 3, 2024

Top 3 Reservation Management Tools for Restaurants

Looking for a new Restaurant Reservation Management System? Check out our top picks of 3 of the best all-rounders to support your restaurant.

Business, Marketing
June 26, 2024

Top 6 Tips for Creating an Engaging Email

Having a clear and concise strategy for local Search Engine Optimisation (SEO) is vital for pubs and restaurants.

Business, Marketing
June 14, 2024

Why Local Falcon and Local SEO are Crucial for Restaurants and Pubs

In the highly competitive world of hospitality, having a standout digital presence is not just beneficial—it’s essential.

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