Managing a restaurant or pub is demanding enough without adding digital marketing into the mix! But fear not, because we’ve rounded up the top digital marketing tools that can make your life easier and your business thrive. From managing reservations to boosting your online visibility, these tools are your secret ingredients for success.
1. Airship – CRM (Customer Relationship Management)
Imagine having a digital assistant who remembers every customer’s favorite dish and preferred dining time. That’s what Airship’s CRM does for you. It helps you build and maintain relationships with your patrons by keeping track of their preferences and visit history. This not only enhances customer satisfaction but also enables targeted marketing campaigns that can increase repeat visits.
2. Collins – Booking Platform
Say goodbye to the days of juggling phone calls and scribbled reservations on napkins. Collins streamlines your booking process with its intuitive platform. Customers can book tables online, and you can manage reservations effortlessly. This not only saves you time but also reduces no-shows with automated reminders. Plus, it integrates smoothly with your website and social media channels, ensuring a seamless booking experience for your guests. If you’re in the process of choosing your reservation management system then check out our guide for more information!
3. Google Analytics – with Table Conversions Set Up
Acknowledge the customer’s concerns without getting defensive. This shows empathy and understanding, which can go a long way in diffusing a tense situation. Admit any mistakes and explain how you plan to rectify them.
4. Google My Business – Analytics
Your Google My Business (GMB) profile is often the first impression potential customers have of your restaurant. It’s more than just a listing; it’s your digital storefront. With GMB Analytics, you can see how customers find your listing, where they’re located, and what actions they take (like calling for reservations). Keeping your GMB profile updated with photos, menu changes, and promotions not only attracts more diners but also improves your local SEO. For more tips on Google my Business then check out these 9 tips to use it well!
5. Local Falcon for Local SEO
Speaking of local SEO (Search Engine Optimisation), Local Falcon is a game-changer. It allows you to track your restaurant’s visibility in local search results across different areas. By understanding where your business ranks and how competitors stack up, you can adjust your SEO strategy to ensure you’re at the top when hungry customers search for a place to eat nearby. It’s like having a SatNav for your online presence.
Pssst… If you are looking for local SEO tips, check out our blog for recommendations!
How These Tools Save You Time and Boost Your Business
Designed to lighten your workload while enhancing your marketing efforts, here is a recap of just some benefits to your pub or restaurant:
– Streamlined Operations: Automate booking confirmations, customer communications, and feedback collection, freeing up your time to focus on delivering exceptional dining experiences.
– Targeted Marketing: Personalise your marketing campaigns based on customer insights and behavior, increasing engagement and loyalty.
– Optimised Visibility: Improve your online visibility through local SEO strategies and ensure potential customers can easily find and choose your establishment over competitors.- Data-Driven Decisions: Make informed decisions backed by data analytics, from menu changes to promotional offers, maximising your return on investment.
Get Started Today!
Incorporating these digital marketing tools into your strategy can make a world of difference for your restaurant or pub. Whether you’re aiming to attract more diners, increase reservations, or enhance customer satisfaction, these tools empower you to succeed in the competitive hospitality industry.
Remember, the key to effective digital marketing is not just about tools but how you use them to connect with your audience and create memorable dining experiences. Embrace technology as your sous chef, and watch your business flourish.
If you’re ready to take your restaurant’s digital presence to the next level, start exploring these tools today. Your customers—and your bottom line—will thank you for it! Need a hand? Don’t forget, we can support with implementing all of these tools in your business, so you can focus on what you do best!
