LOCAL

SEO

Elevating Cabco’s Online Presence using Local SEO

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SoLV score

Overview

A little Background on Cabco

Cabco is a trusted local taxi service in Newbury, renowned for its reliability and excellent customer service. Despite this strong reputation, Cabco faced challenges in maximising its online presence, particularly in local search results. With increasing competition and the growing importance of digital visibility, Cabco needed a robust SEO strategy to maintain its market leadership and drive business growth.

Before our project, Cabco’s local SEO metrics were not as strong as they could be, with a Share of Local Voice (SoLV) score of just 8.64.

What Is SoLV in Local SEO?

In the world of local SEO, SoLV stands for Share of Local Voice. In a nutshell, the SoLV score tells you how many times a business listing appears in the local map pack. More specifically, SoLV measures how often the listing appears in the top three Google Business Profile results (known as the Google 3-Pack) when you search for a certain term on Google within a specific geographic area. The higher a business’s SoLV score, the more local visibility it has for a given keyword within a given search radius. By analysing SoLV scores for different keywords and radiuses, businesses can identify areas of strength and opportunities for improvement in local search rankings.

Objectives for the project

Boost Cabco’s SoLV score significantly to improve local search visibility.
Enhance the online presence of Cabco, driving more local traffic and increasing bookings.
Implement a comprehensive local SEO strategy, including on-page and off-page optimisation, local listings management, and customer review strategies.

Key Results:

Improved SoLV score from 8.64 to 100.
Increased Website traffic and conversions
Increased sales, resulting in higher profits.

How did we do this?

Conduct an SEO Audit

We began by conducting a thorough SEO audit to identify areas for improvement. This included analysing Cabco’s website structure, content, backlinks, and existing local listings. The audit provided a clear roadmap for the optimisation process.

Implement On-Page SEO

We focused on optimising Cabco’s website for local search queries. This involved adding location-specific keywords, creating high-quality local content, and optimising meta tags and headers. We also ensured the website was mobile-friendly and had a fast loading speed, both critical factors for local SEO.

Generate Customer Reviews

Positive customer reviews are a powerful tool for local SEO. We implemented a strategy to encourage satisfied customers to leave reviews on Cabco’s GMB profile and other review platforms. This not only improved Cabco’s online reputation but also boosted local rankings.

Monitor and Adjust

SEO is an ongoing process. We continuously monitored Cabco’s SEO performance using tools like Local Falcon and made necessary adjustments to our strategy. This ensured that Cabco maintained its top position in local search results.

Optimise Google My Business Profile

A well-optimised Google My Business (GMB) profile is crucial for local SEO. We ensured Cabco’s GMB profile was complete, accurate, and engaging. This included adding high-quality images, updating business hours, and ensuring consistent NAP (Name, Address, Phone number) information across all online platforms.

Build Local Citations

Building consistent and accurate local citations is essential for improving local search rankings. We listed Cabco in relevant online directories and ensured all information was consistent across these platforms. This not only improved visibility but also built trust with search engines.

Create Local Content

We developed a content strategy focused on local topics and events relevant to Newbury. This included blog posts, local guides, and news updates, all optimised for local keywords. This content not only attracted local traffic but also established Cabco as an authority in the community.

Promote Community Engagement

Recognising the importance of community presence, we encouraged Cabco to participate in local events and sponsorships. This not only built brand awareness but also provided additional opportunities for local backlinks and citations.

Through a comprehensive and targeted local SEO strategy, we successfully increased Cabco’s SoLV score from 8.64 to 100, dramatically improving their local search visibility and driving significant business growth. By optimising their online presence and engaging with the local community, Cabco now stands out as the go-to taxi service in Newbury.

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