LOCAL SEO

& GOOGLE MY BUSINESS

Elevating a Restaurant’s Online Presence Using Local SEO

%

Increase in top three rankings

%

Increase in Google Business Profile interactions

%

Increase in non-branded high-intent traffic when comparing the last three months YoY.

Overview

A little Background

Located just south of Manchester, this well-known restaurant has long been a favourite among locals, celebrated for its exceptional dining experience. However, despite its popularity, the restaurant was facing challenges in maximising its online visibility, particularly in local search results. With competition increasing and the digital landscape evolving, the restaurant needed a robust SEO strategy to maintain its competitive edge and attract more customers.

Before our intervention, the restaurant’s local SEO metrics were solid but left room for improvement. Specifically, their top three ranking positions for high-intent keywords like “Restaurant Near Me” were underperforming, and there was untapped potential in their Google Business Profile (GBP) interactions.

Objectives for the project

Increase the restaurant’s top three ranking positions for relevant keywords
Enhance the restaurant’s online presence, driving more local traffic and increasing table bookings
Implement a comprehensive local SEO strategy, including on-page and off-page optimisation, local listings management, and customer review strategies

Key Results:

20% increase in top three ranking for high intent keywords such as ‘restaurants’
23% increase in Google Business Profile interactions
18-31% increase in Google Business performance metrics year-on-year
30% more people viewed the restaurant’s Google Business Profile compared to the previous month.
100% increase in non-branded high-intent traffic when comparing the last three months year-over-year

How did we do this?

Conduct an SEO Audit

We began by conducting a comprehensive SEO audit of the restaurant’s online presence. This involved analysing their website structure, content, backlink profile, and existing local listings. The audit highlighted key areas for improvement, setting the stage for a successful optimisation strategy.

Implement On-Page SEO

We focused on enhancing the restaurant’s website for local search queries. This involved incorporating location-specific keywords, creating high-quality content tailored to the local audience, and optimising meta tags and headers. Additionally, we ensured the website was mobile-friendly and had a fast loading speed—both critical factors for local SEO success.

Generate Customer Reviews

Positive customer reviews are a powerful asset in local SEO. We developed a strategy to encourage satisfied customers to leave reviews on the restaurant’s Google Business Profile and other review platforms. These reviews not only strengthened the restaurant’s online reputation but also contributed to its improved local rankings.

Monitor and Adjust

SEO is an ongoing process, and we continuously monitored the restaurant’s SEO performance using tools like Local Falcon. Regular adjustments to our strategy ensured that the restaurant maintained its top position in local search results.

Optimise Google Business Profile

A well-optimised Google Business Profile is the cornerstone of local SEO. We ensured the restaurant’s GBP was fully optimised, with complete and accurate information. This included high-quality images, up-to-date business hours, and consistent NAP (Name, Address, Phone number) details across all online platforms. This optimisation played a significant role in improving the restaurant’s local search visibility.

Build Local Citations

Building consistent and accurate local citations is crucial for boosting local search rankings. We listed the restaurant in relevant online directories and ensured consistency across all platforms. This not only enhanced the restaurant’s visibility but also established credibility with search engines.

Create Local Content

Content is king in SEO, and local content reigns supreme in local SEO. We developed a content strategy centred on local topics, events, and trends relevant to the Manchester area. This included blog posts, local guides, and event updates, all optimised for local keywords. This content not only attracted local traffic but also positioned the restaurant as a go-to dining destination in the community.

SEO is an ongoing process, and we continuously monitored the restaurant’s SEO performance using tools like Local Falcon. Regular adjustments to our strategy ensured that the restaurant maintained its top position in local search results.

Are you looking for support with your local SEO? Let us do all the work! Get in touch today.