We’ve all laughed at those funny blogs about the worst responses to online reviews. However, in the hospitality industry, online reviews can make or break your business. While positive reviews can attract new customers, negative reviews can have the opposite effect....
Whether you’re running a cosy café, a bustling restaurant, or a lively pub, your Google My Business (GMB) profile is a vital tool for attracting customers. In today’s digital age, making the most out of your GMB profile can set you apart from the competition and...
In the buzzing world of hospitality, nailing reservation management can be the difference between a smooth service and total chaos. At Illume, we work closely with pubs, restaurants, and hotels, seeing how reservation tools can totally transform the dining experience,...
The importance of having a clear and concise strategy for local Search Engine Optimisation (SEO) for pubs and restaurants cannot be overstated. Whether you’re situated in central London or a remote village in Scotland, getting your establishment listed in Google...
Nothing can have a bigger impact on the success of your venue like a carefully created suite of tools to enhance your digital marketing strategy. They help to increase your efficiency in generating marketing content, which leads to new and repeat customers flocking to...
